Our Team

Dr Mohammad Al-Ubaydli, CEO

Mohammad is founder and CEO of Patients Know Best. He trained as a physician at the University of Cambridge; worked as a staff scientist at the National Institutes of Health; and was a management consultant to US hospitals at The Advisory Board Company. Mohammad is the author of seven books, including Personal health records: A guide for clinicians and Streamlining Hospital-Patient Communication: Developing High Impact Patient Portals. He is also an honorary senior research associate at UCL medical school for his research on patient-controlled medical records. In 2012 he was elected an Ashoka Fellow as a social entrepreneur for the contributions he has made to patient care.

Ian Bastow, Chief Financial Officer

Ian is a co-founder of Patients Know Best. He is responsible for Finance, Legal and HR matters and advises on commercial strategy. Ian is a UK qualified accountant and gained an MBA with Distinction from London Business School, where he specialised in Corporate Finance. He has worked in the technology sector for 25 years and has raised over $100m of equity funding from investors.

Katie Bettell-Higgins, VP Customer Success

Katie qualified as a nurse in 1997. She started her career in orthopaedics and trauma becoming a clinical Nurse specialist focusing on spinal injury and surgery. She also lectured on the spine to postgraduate nurses at the Florence Nightingale School, Kings College London. Later, she worked as a school nurse in East London and whilst in this role was nominated for an Innovation in Practice award for her work in improving sex and relationship education for 10 and 11 year olds. Katie also worked as a specialist practitioner in contraceptive and sexual / reproductive health for many years.


As both a CNS and a school nurse Katie experienced first hand the frustration of being unable to communicate easily and effectively with other professionals in the patient's circle of care and the impact of this on the patient. As the mother of 3 young children, one of which spent prolonged time in the healthcare and hospital system she has also experienced the frustration of trying to coordinate such fragmented communication from the patient perspective.

Dr Lloyd Humphreys, VP Business Development

Lloyd is a qualified Clinical Psychologist and completed his MBA at the European School of Management and Technology (ESMT) in Berlin, where he was awarded a full scholarship and received the Faculty Award for his outstanding contribution. Lloyd has been recognised by the National Health Service for his involvement in bringing innovative technology solutions to market and been awarded one of the first NHS Innovation Accelerator Fellowships. More recently he was named in the Top 100 Global Health Tech Influencers.


Commercially, over the last ten years he has founded, secured investment, and taken to scale, several healthcare companies and joins Patients Know Best as Vice President for Business Development. His role is to lead on global expansion, new markets and oversee strategic partnerships.

Rob Whelan, Chief Technology Officer

Rob received his BA studying computer science and music at Hamilton College in New York; subsequently he has spent 15 years and counting solving problems with technology, at varying scale and in many different domains, including healthcare, security systems, education, b2b supply chains, banking, POS systems, anti-spam, and e-commerce. Along the way he was a senior developer for one of the first e-prescribing startups in the US and technical lead for a team that won an IBM Beacon Award. In 2003 he founded eMusicTheory.com, offering interactive, online music theory training with score tracking for teachers. He joined PKBpatient portal software team in 2010. Thanks to a lifelong eye condition and a family scattered across the globe, he has also navigated medical care in two languages and four countries, so he is well-acquainted with the intricacies of coordinating careusing among far-flung providers.

Dr Richard Smith, Chairman

Dr. Richard Smith is director of the Ovations initiative run by world-leading health care organization UnitedHealthcare. Its mission is to combat chronic disease in the developing world. The initiative funds centres in China, Bangladesh, India, Pakistan, Tunisia, Tanzania, South Africa, Central America, and the US Mexico border.


A member of the board of the Public Library of Science, he is also an honorary professor at the University of Warwick, a member of the governing council of St George’s, University of London, and editor of Cases Journal, a new electronic journal that aims to publish tens of thousands of case reports a year. Previously he was chief executive of UnitedHealth Europe, a subsidiary of the UnitedHealth Group that works with public health systems in Europe.


Before that he was editor of the British Medical Journal and chief executive of the BMJ Publishing Group. Having qualified in medicine in Edinburgh, he worked in hospital in Scotland and New Zealand before joining the BMJ. He also worked for six years as a television doctor with the BBC and TV-AM and has a degree in management science from the Stanford Business School. He loves making soup, marmalade, and trouble.